Last week, Maxim invited Nick Cannon to Siren Studios in Los Angeles to photograph a pair of $2.2-million, diamond-encrusted Tom Ford shoes he plans to auction off for charity. He was joined byMaxim Publisher and Chief Revenue Officer Kevin Martinez, and the two announced that Cannon's company, Ncredible Entertainment, and Maxim will be partnering to produce television shows, organize high-end events and pursue a number of other strategic ventures.
"Maxim is the biggest men's magazine in the US and an international powerhouse," says Cannon. "We have several exciting television concepts planned as well as high-profile events and much more to reveal in the coming year."
Martinez, who joined Maxim in July, added "This is one of the most exciting times for Maxim and our new direction. When we partner with Nick, we are joining forces with one of the most multidimensional creatives in the industry. He has already shown tremendous enthusiasm in developing ideas for several big projects which leverage the new luxury direction of the Maxim brand and spirit."